Business-to-Business is the primary characteristic
A sales channel is a chart that tries to establish ways through which a product or services reach the market, coming through the producer to other business through (B2B) and then, to the end customers
The Four known types of Sales Channels are:
In conclusion, the primary characteristic of all physical and digital sales channels is Business to Business (B2B) because products or services must pass middlemen when then distribute in smaller unit to end consumers.
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