Respuesta :
The correct answer is: "semantic encoding".
In general, encoding techniques are applied in order to elaborate on the information perceived by our senses, seeking to appropiately store it in our longer lasting memory units and to optimize subsequent retrieval.
Semantic encoding consists on relating certain concepts to a context in order to remember them better afterwards, using mechanisms such as chunking or mnemonics. This is the case in the research described where, in order to remember a list of objects, participants connect them to a house context.