In the past, personal selling has garnered a reputation as being too aggressive. You would like to test whether these perceptions have changed after the implementation of ethical principles for the personal selling industry. To start off your research, you would like to ask ten consumers in a group setting a set of questions about their views of personal selling. This is an example of
A) conclusive research.
B) observation.
C) a customer advisory board.
D) experimental research.
E) a focus group.