The factor that contributes to the popularity of cable TV advertising is "wide reach."
Unlike the normal print, newspaper, radio, or local television stations, cable TV advertising can reach a larger audience.
This is evident in the fact that Cable TV adverts can be viewed anywhere in the country and across the globe.
Also, another advantage is that it can easily be tied to a particular program, such as sports programs and other exciting programs.
Hence, in this case, it is concluded that the correct answer is option A. "Wide Reach."
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