In order to get senior management to approve an increase in the social media advertising budget, the marketing manager made a presentation detailing the campaign's click-through rate, number of site visits, and the number of leads generated through the banner ads. What type of influence tactic was the marketing manager using

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23-11-2021
Business

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In order to get senior management to approve an increase in the social media advertising budget, the marketing manager made a presentation detailing the campaign's click-through rate, number of site visits, and the number of leads generated through the banner ads. What type of influence tactic was the marketing manager using

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Martebi Martebi · Answer 1 · 2021-11-30T15:32:54+01:00

There are different types of persuading techniques. Rational persuasion is the type of influence tactic was the marketing manager using.

Rational persuasion is commonly known to be a simple tactic. It uses different kind of request of the pressure approach along with the use of logical arguments aiding the request.

With this tactic, leaders use logical arguments and factual evidence to show that a request can be melt and needed to reaching said objectives.

Conclusively, It often rely on the use of facts and a big argument that is effective.

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