Public Relations is the component of IMC that supports other promotional efforts, generating free media attention.
The Public Relations professional is responsible for building, disseminating and preserving a positive image of the company or institution he works for, generating value for stakeholders.
Therefore, having a Public Relations is advantageous for an organization to establish a communication strategy focused on relationships in its internal and external environment for mutual benefit.
This professional will be responsible for managing the company's reputation in the market, establishing positive communication even in crisis situations.
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