The advantages of using in-house marketing and advertising staff include all of the following except: Question 27 options: A) greater control. B) global accounts. C) lower cost. D) brand knowledge. E) superior product.

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24-11-2021
Business

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The advantages of using in-house marketing and advertising staff include all of the following except: Question 27 options: A) greater control. B) global accounts. C) lower cost. D) brand knowledge. E) superior product.

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Parrain Parrain · Answer 1 · 2021-12-02T11:01:01+01:00

All of the mentioned factors are advantages of having an in-house marketing staff except E. Superior product

Using an in-house marketing department instead of an external agency means that the company will not benefit from the experience of the agency which they gained from:

Specializing in marketing
Attracting top talents

In the end therefore, the marketing product produced by the in-house department will be inferior to that, that would have been produced by the agency.

In conclusion, the in-house department will not produce a superior product.

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