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When a product has gained a certain level of brand awareness, firms use _____ advertising to motivate consumers to take action.

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When a product has gained a certain level of brand awareness, firms use persuasive advertising to motivate consumers to take action.

Persuasive advertising is the advertising modality dedicated mainly to convincing the public for a certain product or service by specifically appealing to their sensory, subjective or emotional factors.

  • It is the strategy in which the characteristics of a product or service are taken into account, conspicuously highlighted and used to achieve more sales.

  • Persuasive advertising aims to convince the consumers to make the desired decision.

Therefore, we can conclude that persuasive advertising is a strategy that focuses on showing the most attractive benefits and characteristics to the consumer and uses them to get more sales of the product.

Learn more here: https://brainly.com/question/4152294

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