The main difference between two-way and one-way models of public relations is that in a one-way model of public relations, the people only need to receive the message while the two-way involves receiving and sending feedback.
It should be noted that the one-way models of public relations involve the use of a single key such that people only receive the message.
On the other hand, the two-way model of public relations involves receiving and sending feedback. It is persuasive communication that's used to influence the attitude of people.
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