when a company or brand measures the loyalty of its consumers who will repurchase or continue using its brand’s product or services, which psychological processes should be the main focus?

Respuesta :

Psychological processes that should be focused when loyalty of customers as regards a product is needed to be measured by a company or brand are:

satisfaction and commitment

brand trust.

repeat-purchase behavior

Customers' perception of value

  • Whenever a  customer is trying to measure how loyal are their customers to the repurchase or continue use of a  brand’s product  as  well as services, then band trust needs to be checked.

  • Before customer can decide to cone back they must have trusted the products, the perception of the customers also matter.

Therefore, brand trust is very essential in business.

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