While fallon worldwide was working with arby’s executives on its campaign, it was decided that the ________ for the campaign should be to increase demand for arby’s other menu items since arby’s consumers primarily associated the restaurant with roast beef and lacked an awareness of arby’s other protein offerings.

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25-11-2021
Business

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While fallon worldwide was working with arby’s executives on its campaign, it was decided that the ________ for the campaign should be to increase demand for arby’s other menu items since arby’s consumers primarily associated the restaurant with roast beef and lacked an awareness of arby’s other protein offerings.

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Martebi Martebi · Answer 1 · 2021-11-30T13:44:32+01:00

The target audience is simply known to bee the consumer to which goods are intended for. While Fallon worldwide was working with Arby’s executives on its campaign, it was decided that the advertising objective for the campaign should be to increase demand.

Advertising is known to consist of some primary objectives such as to inform, to persuade, and to remind.

The goal is simply to make consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Advertising is kknown as a printed, written, oral and illustrated art of selling. that is aimed to encourage sales of the advertiser's products.

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