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assessing the effectiveness of an advertising campaign while it is running by monitoring key indicators is referred to as

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Tracking refers to use of key indicators to monitor and assess the effectiveness of the advertising campaign while it is running.

The tracking of the advertising campaign is also called ad tracking, post-testing or ad-effectiveness tracking.

  • The advert tracking forms part of in-market research.

  • The advert tracking refers to monitors the brand's performance, advertising awareness and attitudes about the brand versus their competition.

In conclusion, the key indicators is referred to as advert tracking.

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