It should be noted that the objectives of companies aren't thesame but rather, they're different.
The objectives of a company simply means the goals that a company wants to achieve. The objectives of companies aren't thesame but rather, they're different.
Companies focus in different objectives such as cost minimization, profit maximization, quality improvement, etc.
It should be noted that the order winners can be quality and cost while for the order qualifiers, this can be delivery and flexibility.
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