In recent years, many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments. Group of answer choices organizational cultures marketing tactics business models strategic marketing processes goals or objectives

Respuesta :

As a result of technological and social changes in the marketing environments, these companies had to change their business models.

What is a business model?

A business model is a company's plan on how it would generate profits.

A business model includes:

  • the firm's products or services
  • how the firm plans to sell
  • target market
  • expenses.

As a result of changes, the firms had to change its method of production from print to online news. This is an example of a change in the business model.

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