There are different kinds of research. Buyer demand for branded athletic footwear is projected to grow are;
- 9-11% annually in Latin America and the Asia-Pacific during Years 11-15 and 7-9% annually in these same two regions during Years 16-20.
- 3-5% annually in North America and Europe-Africa in years 16-20 and 7-9% annually in Latin America and the Asia Pacific regions in Years 16-20.
What are the factors that determines the sales of a product?
The sales of a product can be influenced by
- The expenditures on advertising.
- The number of models/styles in the company's product line
- The delivery times to retailers.
The footwear-maker's price competitiveness in selling branded footwear to retailers in a particular geographic region is influenced by the wholesale price if it is above or below the average wholesale price.
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