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Miranda Fashions competes in the fast-changing world of fickle teenage apparel tastes. To manage this uncertainty, Miranda Fashions typically puts out several new apparel offerings in small quantities to get customer reaction and once customer preferences are clear, it invests heavily to go all out. The option that Miranda Fashions uses is called a ________ option.

a. stepping-stone
b. scouting
c. staged
d. positioning

Respuesta :

jaquelinefvr

When launching several new clothing offerings in small quantities to get the customer's reaction, Miranda Fashion uses a strategy called a stepping-stone option.

What is the Stepping-stone strategy?

It is based on a strategy of managing organizational growth in the short and medium term in an aligned and modest way, but which is profitable and generates a more tangible and achievable understanding for decision making in the long term.

Therefore, through the stepping-stone, the company can manage the uncertainties of rapid change in market trends and position itself in front of its target audience in a more focused and directed way to their desires and needs.

The correct answer is:

a. Stepping-stone

Find out more information about marketing strategy here:

https://brainly.com/question/25640993

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