A company should aggressively promote to the target market one benefit.
Product differentiation refers to strategies used by producers to make their product unique from others. This means that at a glance, consumers or buyers can quickly spot the products compared to the competitors.
With regards to the above, product differentiation entails having a product with distinct features hence companies should promote one benefit to the target market.
Therefore, a company should aggressively promote to the target market one benefit.
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