Answer:
Educating a voter about electoral process is termed as Voter Education. Latest digital technologies and social media are playing a vital role in Voter Education. Voter education is generally carried out by an electoral authority and is arranged to inform potential voters in advance of the each Election Day. All potential voters and stakeholders—men, women and others are informed about their rights and responsibilities, their political system, who are eligible to vote; where and how to register; how electors can check the voter lists to ensure they have been duly included; what type of elections are being held; where, when and how to vote; who the candidates are; and how to file complaints, value of each vote, secrecy of casted vote and criteria of valid/ invalid vote etc.. It is necessary to ensure free, fair, transparent and credible elections.There are different ways to educate voters depending on time and technology advancement. Voter education was previously done with pamphlets, posters and wall painting; gradually changed to radio, television and newspapers and now-a-days digital and social media. Electoral authority has also taken major steps to reduce the use of pamphlets, posters and wall painting because it distorts the beauty of city/village. Digital and social media are becoming strong communication tools after availability of Internet to reach voters and stakeholder at large scale with minimum cost, labor and time.
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