If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________. doubt and regret self-esteem dedication and control strength and conviction

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24-02-2022
Business

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If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________. doubt and regret self-esteem dedication and control strength and conviction

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Martebi Martebi · Answer 1 · 2022-02-25T11:28:02+01:00

The above is an example of marketing communications that attempt to influence a consumer's level of self-esteem.

What is Self-esteem?

This is known as the total opinion a person have of his/herself. It is regarded as how one feel about their abilities and limitations.

When you are said to have healthy self-esteem, it means that one feel good about themselves and see oneself as having/ deserve the respect of others.

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