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A government that institutes tax breaks for individuals who drive fuel-efficient cars is appealing to the approval motive.
Driving fuel-efficient cars is a good thing, and the government wants to praise the people who do so by allowing them to avoid paying for some taxes.
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A government that institutes tax breaks for individuals who drive fuel-efficient cars is appealing to the hedonic motive.The hedonic motive states that people are motivated to seek pleasure and avoid pain. This motive influences humans to move near a goal they may have set in motion or move away from peril due to their pain and pleasure receptors.

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