If a person supports a candidate because he or she is the front-runner in a poll, it is an example of the Illusion of saliency.
Illusion of saliency in political science
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science.
Therefore, supporting a candidate because he or she is the front-runner in a poll is an illusion of saliency.
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