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Gowan has been hired by Bailey's Automotive to assess whether the company should air television commercials in the local market. He is planning a study of the relationship between local television commercials and the sales of new vehicles. What is the best way for Gowan to establish a research objective that will address his research problem

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The best way in which Gowan can establish a research objective that addresses this research problem is to determine how consumers are influenced by the media they watch.

What is Research Objective?

Research objectives are the results that you want to attain by carrying out research activities. Many research initiatives include many research objectives. Developing good research objective(s) might assist your business in meeting its stated goals.

In general, research objectives outline what we intend a study to accomplish. Typically, research objectives are defined in ordinary words and are aimed at both the customer and the researcher.

In the situation where Gowan is trying to study the relationship between airing television commercials in the local market with respect to the sales of new vehicles;

The best research objective that can address this research problem is to determine how consumers are influenced by the media they watch because this will drive them to make purchases of the new vehicles advertised.

Learn more about research objectives here:

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