People are more likely to buy meat that is marked 90% lean than they are to buy meat that is marked 10% fat. This example illustrates the concept of the:

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25-03-2022
Social Studies

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People are more likely to buy meat that is marked 90% lean than they are to buy meat that is marked 10% fat. This example illustrates the concept of the:

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Tundexi Tundexi · Answer 1 · 2022-04-07T09:42:00+02:00

A concept of framing effect is illustrated where people buy meat that is marked 90% lean than they are to buy meat that is marked 10% fat.

What is the concept of framing effect?

It is essentially a cognitive bias taken by people while making decision on options based on whether the options are presented with positive or negative connotations.

As the lean meat is more positive than the fat meat, this connotes an psotive framing effect on the customer mind.