Be You-tiful Co. , a large cosmetics and skincare company, decided to sell its hair care division because it isn't as profitable as its other divisions. This will allow the company to focus its efforts and funds on becoming a prominent competitor in the beauty industry. What type of plan is this?

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25-03-2022
Business

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Be You-tiful Co. , a large cosmetics and skincare company, decided to sell its hair care division because it isn't as profitable as its other divisions. This will allow the company to focus its efforts and funds on becoming a prominent competitor in the beauty industry. What type of plan is this?

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anthougo anthougo · Answer 1 · 2022-04-05T11:13:53+02:00

The type of plan involved when You-tiful Co, decided to sell its hair care division for lack of profitability in comparison to other divisions is B) Divestiture.

What is divestiture or divestment?

Divestiture or divestment is a business strategy that involves the selling of some unprofitable divisions of a company to maximize its value.

The type of plan involved in the scenario is not a joint venture, concentric diversification, liquidation, or horizontal integration.

Answer Options:

A) Joint venture

B) Divestiture

C) Concentric diversification

D) Liquidation

E) Horizontal integration

Thus, the type of plan involved when You-tiful Co, decided to sell its hair care division for lack of profitability in comparison to other divisions is B) Divestiture.

Learn more about divestiture at https://brainly.com/question/15966635