The generic strategy in which an organization's advantage comes from being able to sell products at lower prices than its competitors is referred to as a low cost strategy.
Low-cost strategy is a pricing strategy characterized by low prices of goods and services using various saving methods. In a low cost strategy, the true winner is the company with the actual lowest cost in the market place.
The company here reduces real costs, which contributes to more customers and thus increases its sales.
Hence, the generic strategy in which an organization's advantage comes from being able to sell products at lower prices than its competitors is referred to as a low cost strategy.
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