Competition is intense that in order to survive, a company must do all they can to provide local responsiveness.
It should be noted that competition simply means a rivalry between businesses.
In this case, researchers Bartlett and Ghoshal noted that in the modern global environment, competition is so intense that in order to survive, a company must do all they can to provide local responsiveness.
Learn more about competition on:
https://brainly.com/question/24877850