The decision of Gabby to respond to the Kind Care text in the hopes of winning a scholarship shows that she has entered the feedback loop stage.
Marketing communication is a means of communicating to consumers or the public in general about an industry's values, objectives, or particular products and services.
In the twenty-first century, communications goals are increasingly personalized, focusing on client groups or people to generate high reactions and better brand connections.
The stages of communication are as follows:
It is at the feedback loop stage that Gabby responds to the Kind Care Text with the hope of winning a scholarship.
Learn more about the Marketing communication process here:
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