Horizontal marketing is when two or more companies at the same channel level join together to develop a new marketing opportunity.
Horizontal marketing system refers to the act where two or more companies unrelated to one another standing at the same level come together .
It is to be noted that horizontal marketing lay emphasis on increasing exposure and demand within a broader and more diverse market view.
Hence, horizontal marketing is when two or more companies at the same channel level join together to develop a new marketing opportunity.
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