Dole Food Company uses a family brand to market the company's entire line of food products, including canned fruits, and packaged salads.
A family brand is considered as a brand for the products in one or more product lines.
Dole Food Company is an American - Irish agricultural multinational corporation headquartered in Ireland.
The company is the largest producer of fruit and vegetables in the world, operating with 74,300 full-time and seasonal employees who are responsible for over 300 products in 90 countries
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