When a company creates an ad that uses a dolphin to represent smooth skin and a crocodile to represent dry, rough skin, they are focusing on the ____________ stage of the communication process.

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22-04-2022
Business

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When a company creates an ad that uses a dolphin to represent smooth skin and a crocodile to represent dry, rough skin, they are focusing on the ____________ stage of the communication process.

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jayilych4real jayilych4real · Answer 1 · 2022-04-29T17:20:39+02:00

The company is making a focus on the encoding stage of the communication process.

What is Advertising?

This refers to the creation of awareness for a certain product or services to get customers and also to make sales.

Hence, we can see that based on the knowledge of encoding communication, this involves the sending of a message from a source in which thoughts are put in symbolic form.

We can see that with the use of a dolphin to represent smooth skin and a crocodile to represent dry, rough skin, they are focusing on the encoding stage of the communication process.