If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on wholesalers.
A push policy refers to a policy that promotes only to the next marketing institution down the marketing channel.
A push promotional strategy is where a firm attempts to take its products to consumers.
Thus, If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on the wholesalers.
Learn more about the Push policy here:
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