Business research is application of scientific method in finding for truth about business.
Business research refers to the process of gathering information on all areas of business with the purpose of leveraging this data to promote organizational growth, increase sales, and maximize profit.
It involves the systematic management activities that help companies decide which products or services will perform well in the market and will therefore be most profitable to produce.
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The use of scientific approach to discover the truth regarding business phenomena is referred to as business research.
Business research is the process of tacking information from all the sources before conducting any product or before commencing the business.
The study of the product or market helps in understanding the which product/service is most profitable or in demand.
Thus, it is business research.
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