Boris is working on the creative design for his company's new ad campaign. This is his first major assignment. His boss reminds him that when writing a headline, it should be short and use simple words.
What is a headline?
This is the first thing that people see in an advert or a news publication. The headline helps to draw the attention of the people that would view the piece.
To make the headline catchy, it is adviced to make use of simple as well as clear terms.
Read more on headlines here:
https://brainly.com/question/943780
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