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A popular U.S. based luxury spa chain is looking to enter the global marketplace by opening a spa in Germany. They have no previous experience outside the United States. In 1 to 2 paragraphs, describe the marketing research that would help solve this problem.

Respuesta :

Before entering the German market, a company must conduct a market and regulatory analysis to understand about the country's operations. The taste and preference of the customer in other country.

What is market research?

A market study is a type of research that allows a corporation to learn about the preferences of a certain group of people. These investigations are carried out in order to direct product production and supply toward those wants and ensure firm profits.

Another study that this company must conduct is that of the requirements required in Germany to build a new product store, as this is normally regulated by the authorities of each city and country.

Thus, Before entering the German market, a company must conduct a market and regulatory analysis

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