Advertising, personal selling, sales promotion, and public relations are called as promotion mix ingredients. Thus first option is correct.
Promotion Mix is the marketing Technique used to increase the demand of the goods and services. To accomplish a certain marketing objective, a promotional mix combines marketing strategies such as direct marketing, sales, public relations, and advertising.
The elements of the Promotion mix are Advertising, personal selling, sales promotion, and public relations and direct marketing. Therefore, the option 1st is correct.
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