Hue, value, and intensity are the three primary characteristics of color (brightness or dullness).
The characteristic of objects that results from different types of light being reflected or emitted by them is called their color. Light is necessary for color vision. Some colors of light that strike an object bounce off of it while others are absorbed by it. Only the colors that are reflected or bounced off are visible to our sight.
Creative use of the three qualities by an artist can alter the mood of their work.
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