Forever inc. is a confectionery company that manufactures candies. it does not use specific strategies to target children when marketing its products. instead it uses the same strategies to promote its candies among all consumers in the market. in this scenario, forever uses a(n) _______.

Respuesta :

In the above example where the Forever Inc. is using same strategies to promote its candies among all the consumers, the firm is said to be using undifferentiated targeting strategy.

What is targeting strategy?

The strategy which is used by an organization or a firm with an intention to upsell its products in the market to the target audience of its products and services, is known as a targeting strategy.

When a similar strategy is used for the purpose of promotion of the products in the market such that there is no differentiation in promotion of the same to two different audiences, it is known as an undifferentiated targeting strategy.

Hence, option B states about the correct targeting strategy. The complete question is added with an image for better reference.

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