contestada

What promotional strategy can you use when your competitor has negotiated an exclusive sponsorship deal?
Aaron’s young sports beverage company cannot match the marketing budget of his competitor to sponsor a local golf tournament. His marketing team has decided to print some golf shirts with the company logo on the back and to grab front-row seats at the eighteenth hole. They are hoping that this tactic will at least get them some free TV exposure.

Respuesta :

Martebi

The promotional strategy that you use when your competitor has negotiated an exclusive sponsorship deal are:

  • Umbrella approach.
  • Constellations

What is an exclusive sponsorship?

In entering any sponsorship partnership, category exclusivity is said to be a key consideration for sponsors as it helps tells that the sponsor is the only company in all of its product or service category that has a link with the property or event.

Therefore one can use the:

  • Umbrella approach.
  • Constellations

Learn more about promotional strategy from

https://brainly.com/question/25640993

#SPJ1

Otras preguntas