Orica Inc. competes in the market for commercial explosives. The company recently changed its business model from just selling explosives to managing an entire blast in a quarry. This customer-solution-based approach to the sale of explosives is an example of ________

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As the company recently changed its business model from just selling explosives to managing an entire blast in a quarry. This customer-solution-based approach to the sale of explosives is an example of systems selling.

What is a Business Model?

  • The strategy a business uses to turn a profit is referred to as its business model. It lists any estimated costs as well as the goods or services the company intends to sell, as well as its chosen target clientele.
  • Both new and established businesses need strong business models. They aid young, developing businesses in luring capital, hiring talent, and inspiring management and personnel.
  • Established companies should change their business strategies on a regular basis to account for emerging trends and difficulties. Investors use business plans to assess potential investments.
  • A business model is a comprehensive strategy for running a company profitably in a particular industry. The value proposition is a key part of the company model.

Systems selling is the practice of offering linked products or services as a unit rather than individually or independently. Products that are combined under systems selling are typically complementary products.

Therefore, This customer-solution-based approach to the sale of explosives is an example of systems selling.

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