C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of: adding force.
This is the term that is used to describe the way that a company is able to get consumers that would get to purchase and consume their products. It is a strategy that is used to facilitate increased consumer base.
The way this is seen here is that the business had to create a system that would bring them more people. To do this they had to create a way for people to come in pairs.
The first time visitors are given a voucher that would enable them to get free meals when they visit.
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