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Question: You have recently been appointed as a marketing manager for a marketing consultancy firm, and you have been asked to conduct a review of operations in your firm with a view to attracting new clients. In this context you have been asked to produce a brief report that gives details of:

a. Possible internal sources of data that you will refer to in your review of operations using suitable examples.

b. Possible external sources of data that you will refer to in your review of operations using relevant examples.

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This question is about the correct source of data for a Marketing Strategy Report. See the possible list of sources below.

What are the possible internal sources of data that one will refer to in your review of operations?

Sources to be used in this case are statistics relating to sales and marketing data. Examples are;

  • Demography of existing clients
  • Current Marketing strategies that have been deployed in the past

What are the possible external sources of data that you will refer to in your review of operations?

  • Business intelligence on the competition
  • Statistics related to the size of the market.

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