The proprietor of Cohen's Sassy Designs is Dave. He takes great effort to ensure that his workers are aware that he will always fulfil his word if he makes a reward promise. In this case, Dave seems to believe in Expectancy theory.
According to expectancy theory, people are more motivated to work hard if they believe their additional effort will be noticed and rewarded. Performance-based compensation can tie benefits to the quantity of work that employees produce.
People working harder because they feel the extra effort will help them achieve a goal and be rewarded is one of the most prevalent expectancy theory instances.
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