Sharing performance data that your customer should expect, results in a value proposition type of sales-driven promise.
A value proposition is presented as a business or marketing strategy that a company uses in order to summarize why a consumer should buy a product or use a service.
A value proposition should include the product performance data. It should also clearly explain how a product fills a need, it should communicate the specifics of its added benefit, and mention why it's better than similar products in the market.
Hence, a successful value proposition should be persuasive and should help turn a prospect into a paying customer.
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