Mingles, inc. concentrates its efforts on its target market of 18- to 25-year-olds. it is using a Focus strategy.
What is a focus strategy?
A focus strategy is a way to create, advertise, and sell goods to a certain niche market, which could be a particular customer group, product line, or geographic region. A focus strategy would be centered on the development of marketing strategies for your business while attempting to forge new connections with your target market.
Why is the focus strategy used?
Focus is a tactic that allows a business to control a niche. Your business focuses on a specific area of the market through the use of a focus strategy. Businesses that use a focused approach are aware of the dynamics and particular client requirements of their market niche.
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