Firms adopting a relationship marketing strategy view technology and social media as a(n)

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22-07-2022
Business

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Firms adopting a relationship marketing strategy view technology and social media as a(n)

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Tutorconsortium319 Tutorconsortium319 · Answer 1 · 2022-07-29T08:59:36+02:00

Firms adopting a relationship marketing strategy view technology as a(n): increased opportunity to personalize marketing campaigns to meet customer needs.

What is relationship marketing strategy?

To assure long-term happiness and brand loyalty, relationship marketing refers to the marketing approach of fostering more meaningful ties with customers. Relationship marketing places more of an emphasis on long-term client satisfaction than it does on quick wins or quick revenues.

What is the role of technology in relationship marketing?

Information technology (IT) and its application in marketing are fundamentally changing how businesses conduct marketing. The links between marketing and other activities, as well as between marketing and suppliers and customers, are changing as a result of the ubiquitous availability of information and improved communication skills.

Learn more about relationship marketing: https://brainly.com/question/6124343

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