Research with results that provide detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors rather than offering numeric data is known as:_________.

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22-07-2022
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Research with results that provide detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors rather than offering numeric data is known as:_________.

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tripatsingh039 tripatsingh039 · Answer 1 · 2022-07-29T07:37:49+02:00

Research with results that provide detailed verbal or visual information about consumers' attitudes, feelings, and buying behaviors rather than offering numeric data is known as qualitative research.

More about qualitative research:

A relatively small sample size is used in this study, which also focuses on depth rather than breadth, is non-linear and cyclical, and strives to systematically elucidate the depth of the human experience within its contextual setting. Finding meaning is the goal of qualitative research, which also aims to comprehend how people interpret their experiences, build their worlds, and give experiences meaning.

Learn more about Qualitative research here:

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