Concerning the six-step process of personal selling, which step is described as: using a referral or calling on a customer without prior notice to determine interest in the product?

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22-07-2022
Business

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Concerning the six-step process of personal selling, which step is described as: using a referral or calling on a customer without prior notice to determine interest in the product?

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smecloudbird18 smecloudbird18 · Answer 1 · 2022-07-31T07:33:58+02:00

Identifying the prospective buyer is the correct answer.

Identifying prospective buyer, establishing contact and a relationship with the buyer, presenting product to the buyer and demonstrating its uses and benefits, convincing customers about the product by efficiently handling objections from customers, negotiating the price and terms of payment, and finally receiving orders are all part of the personal selling process.

It is a series of activities that must be completed in order to successfully obtain an order and begin building long-term buyer relationships. The activities are applicable to all types of selling and can be tailored to most sales situations.

To learn more about personal selling process, click here

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