The term for an individual or organization with a potential interest in buying something a company has to sell is customers. Customers are the individual or organisation who are interested in purchasing something that a seller has to offer.
An individual or business that purchases goods or services from another company is known as a customer. Customers are crucial to businesses because they generate income; without them, they would cease to exist.
In sales, trade, and economics, a customer is the person who receives an item, service, product, or idea from a seller, vendor, or supplier in exchange for money or another useful consideration. A customer is also referred to as a client, buyer, or purchaser.
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