Mobilizing public opinion through publicity and demonstrations that generate persuasion about their political interests.
What is the relevance of public opinion in politics?
Mass media, such as television and the internet, are capable of reaching a large number of people at the same time, being able to transmit information and generate reflection and adherence to the ideas conveyed.
Therefore, interest groups seek to mobilize public opinion to generate greater political support through influence marketing.
Find out more about political interests here:
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