Zaltman metaphor elicitation technique provides customers with a research topic and asks them to collect visual images that represent their thoughts and feelings about that topic.
The Zaltman Metaphor Elicitation Technique (ZMET) is a market research tool. ZMET is a technique that evokes both conscious and especially unconscious thoughts by examining people's nonliteral or figurative expressions. Developed in the early 1990s by Dr. Gerald Zaltmann of Harvard Business School.
First, participants are asked to zoom in on one or more selected images and explain what else they can put in the image to enhance the original idea. You may also be asked to introduce yourself with a picture and discuss what is happening, what you think and feel.
Learn more about elicitation techniques here:https://brainly.com/question/17137264
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